The Army & Air Force Exchange Service and the Pentagon Channel have teamed up to bring original, exchange-focused programming to more than 3 million viewers around the world.
The Pentagon Channel began broadcasting the monthly 30-minute show Jan. 7, focused on what makes AAFES special compared to other retailers.
Dubbed “EXchange On Air,” the new show airs at 5 a.m. Mondays, 1:30 a.m. Tuesdays, 11 p.m. Wednesdays, 3:30 a.m. and 2 p.m. Fridays and 11:30 p.m. Sundays. All times are Eastern Standard Time.
“Partnering with the Pentagon Channel is a tremendous opportunity for AAFES to inform and educate our customer base on the value and services AAFES brings to troops and their families,” said AAFES’ Commander Maj. Gen. Keith Thurgood. “Although 30 minutes a month isn’t enough time to capture everything AAFES does, military shoppers will still walk away with a better understanding of their exchange benefit.”
Upcoming shows include a focus on the AAFES motto “We Go Where You Go,” the overall value of the exchange benefit, how AAFES welcomes troops home, mobile field exchange support in the aftermath of a natural disaster, shopping secrets, overseas Department of Defense school lunch programs and operations in Iraq and Afghanistan.
Regular segments of the show will include celebrity spotlights, questions for the AAFES commander, earth-friendly advice, product testing, AAFES and the military Community Connection as well as “My Exchange, My Benefit.”
“It’s very important that the military community gets a true understanding of what AAFES is and how it’s a big part of their life,” said AAFES’ Chief Marketing Officer Mat Dromey. “AAFES is more than just the base/post exchange on an installation; it’s a lifestyle and benefit, something that our customers will see and understand through these Pentagon Channel shows.”
(Courtesy of AAFES)