Exchange deputy director focuses on making lives better for KMC

Courtesy of Army & Air Force Exchange Service Public Affairs

Army & Air Force Exchange Service Deputy Director Mike Immler is making it his mission to ensure the Exchange is doing all it can to serve Airmen and Soldiers in the Kaiserslautern Military Community.

“The Exchange is dedicated to making the KMC a community, ensuring Airmen, Soldiers, retirees and their families have a place to shop and dine that they can be proud of,” Immler said.

To better understand how the Exchange can best meet the needs of the community, Immler toured the Kaisersalutern Military Community Center Exchange, food court and Express during his visit to Ramstein July 15 to 16. He also met with Col. Brandon Hileman, 86th Airlift Wing vice commander, to discuss how the Exchange can provide the best support possible.

A BE FIT shop recently opened inside the KMCC Exchange, giving the section the look and feel of a major sporting goods store. The concept shop features name-brand athletic wear and footwear for men and women from national brands including Under Armour, Adidas, Nike and Brooks.

Ramstein and Pulaski express stores were recently upgraded, including an expanded Snack Avenue and the addition of Hunt’s Brothers Pizza. A new island cooler is stocked with good-for-you items for healthy eating on the go, including fresh fruit, salads and fruit cups.

In recent months, the Exchange has opened the restaurants Popeyes, Dunkin’ Donuts and Via Vai, bringing more dining choices to military families. A GNC is on the horizon for the mall as well.
If Soldiers and Airmen can’t find the products they need in the KMCC Exchange, they can go to, which has been improved to make shopping and order fulfillment easier, Immler said.

“The Exchange online store is continually being updated to ensure the best brands are just a click away,” Immler said. “Being able to shop the Exchange online for an expanded product assortment is a key part of our efforts to provide a consistent experience on the internet or on the installation.”

Every time Airmen or Soldiers shop at the Exchange or, they are generating funds to help make life better in the KMC.

“For every dollar earned, historically 67 cents comes back to the military community, a dividend to quality-of-life programs,” Immler said. “Last year, sales at the Kaisersalutern Military Community Exchange generated more than $664,523 on behalf of quality-of-life programs. Every time shoppers buy from the Exchange, they are improving their community.”

Immler is the first civilian deputy director of the 120-year-old organization, which employs approximately 35,500 associates worldwide. In addition, 35 active-duty service members are assigned to the Exchange.