Social Norms kicks off at Ramstein

by Capt. Crystal McLeod
Ramstein ADAPT program coordinator

This fall, more than 1,500 Ramstein Airmen have been identified to participate in the second “Social Norms” research survey taking place on Ramstein in

Earlier in spring, 924 Ramstein Airmen took the initial survey to determine the baseline alcohol use amongst Airmen aged 18 to 24. 

The goal of this research study is to show Airmen the difference between “perceived” alcohol misuse and “actual” alcohol misuse in the 86th Airlift Wing. The campaign focuses on decreasing excessive alcohol use among active-duty Airmen. It will enhance work and community resiliency and change the attitudes and perceptions related to alcohol misuse.

In addition, at the end of the survey, each member will see how their drinking patterns compare with their peers. 

Social Norms research shows that when messages about actual norms are delivered repeatedly, heavy-alcohol use declines.  

Starting in November, “norming messages” will be posted throughout Ramstein Air Base with the data that was provided from the spring 2012 survey.

These messages will center on the three pillars of ARI prevention and responsible alcohol consumption from the ARI Campaign — mission focus, taking care of each other and personal accountability — under the theme of “No ARIs…no excuses…drink responsibly.”

In the summer of 2013, a final research survey will be used to see how much Social Norming has improved the culture at Ramstein.  Social Norms surveys are being conducted weekly at the Ramstein In-processing Line in Bldg. 2402.

For questions regarding this initiative or about responsible drinking, contact the Ramstein Alcohol and Drug Abuse Prevention and Treatment Program at 479-2390 or 06371-46-2390.