Army & Air Force Exchange Service puts muscle in community hub with new BE FIT Connect

The Army and Air Force Exchange Service has beefed up its online community Hub with BE FIT Connect, where Soldiers, Airmen and military families can find information on healthy living at their fingertips.

Through BE FIT Connect, shoppers can find exercise videos, health tips and links to content on the Exchange’s Facebook page and BE FIT merchandise on They can also link to the BE FIT online sales publication.

Among its features, BE FIT Connect offers fitness advice and demonstrations from BE FIT ambassadors Roy Montez and Sgt. Maj. Retired Edward Bell and his wife, Lisa.

At-home workouts, interval and marathon training tips, gear and hydration advice are all part of the BE FIT Connect community.

Exchange shoppers can click on a beating heartbeat icon to find fitness-related products on and access online sales.

“BE FIT Connect helps build a sense of community among our Airmen, Soldiers and their families and demonstrates the Exchange’s commitment to fitness,” said Air Force Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor. “Providing healthy choices enhances the Exchange’s mission of helping all who serve to stay fit to fight.”

The Exchange’s BE FIT initiative highlights better-for-you dining grab-and-go options and provides an assortment of fitness gear and wellness services for Soldiers, Airmen, retirees, Veterans and military family members. The program empowers military customers, their families and the broader military community to make healthy lifestyle choices.